ALT-ROCKERS A WILL AWAY DEBUT VIDEO FOR ‘GRAVITY’
By Jenna Romaine, Billboard
“Eighties pop-rock on acid” is how A Will Away have described themselves and — with a slew of memorable riffs, conceptual videos, and relatable lyrics that range from the everyday to transcendental — the band is living up to that.
Hailing from Connecticut, A Will Away’s first full-length album Here Again — released Mar. 3 via Triple Crown Records — in many ways acts as a continuation of their debut EP Bliss.
From the mundane (hating one’s job on the downtrodden “Pay Raise”) to the complex (navigating relationships in our current society), the alternative foursome have recreated their world through music. They often begin writing their parts separately, later coming together, only adding to their narrative of making sense from the sometimes disjointed and nonsensical.
“We just sort of noticed as we put Here Again together that it was just naturally attached to Bliss because we hadn’t detached thematically; we hadn’t detached to those feelings in our own lives,” explains Carlson.
A Will Away play a hands on role in the process of conceptualizing their music videos, like for their latest video for “Gravity.”
“When talking to him [director Eric Teti], I said something to the effect of, ‘I don’t really know what I want this to be: slow motion, black-and-white, and I want every indication that we’re in a floating void with abstract representing to force of gravity,’” Carlson tells Billboard.
Talk about a simple request; yet, somehow that’s exactly what came together. As the quartet perform, intangible concepts like time — and gravity itself — materialize in the form of flashes of clocks and the black vacuity that acts as the backdrop.
The visualization acts as a mirror to its lyrical counterparts, such as, “Gravity does what gravity wants/Pulling us back from the losing front/Seeing myself in a sliding door/Sweet cyanide and apple core,” speaking of arduous contemplation.
“The major takeaway [from our music] is you can sort of go as deep as you want,” says Carlson. “If you want to embrace this sort of ridiculous headspace that we’ve concocted as an experience then go for it; if you want to jam out to a song as a fun, poppy rock single, that’s fine too!”
Watch A Will Away’s new music video for “Gravity” premiering below.
This article originally appeared on Billboard.